Gobble, a meal prep company serving households nationwide and backed by leading Silicon Valley investors, is launching Sunday Meal Prep. The kits are a new business line aimed at working professionals seeking fresh, healthy weekday lunches.
While barely a week goes by without the launch of a new meal kit company, there is room in the market for ‘many multi-billion dollar players,’ provided they carve out a distinct niche, insists the founder of Gobble, which focuses on pre-prepped meals that can be cooked in one pan in 10-15 minutes.
Between startup life and schoolwork, Garg made no time for meals, eating junk food or takeout — ‘Taco Bell, chicken nuggets’ — in her car or at her desk. Her health took a nosedive. Her close-knit Southeast Asian family, for whom home-cooked dinners had always been a priority, grew concerned. Her father even flew to California with a suitcase of food. While a welcome respite from delivery, it wasn’t a sustainable solution. But it got Garg focused on finding one.
“2015 was the first year that prepared food spending eclipsed grocery spending,” said Ooshma Garg, founder of Palo Alto, Calif.-based Gobble, which specializes in meals designed to be cooked in one pan and in 10 minutes. “That’s been colliding for decades in our society. Convenience has finally completely overtaken the ability or the desire to cook from scratch.”
The pre-prepared culinary delivery company Gobble launched at-home gourmet tailgating kits for Super Bowl 50. Each $95 kit delivered Friday (the deadline to order was Monday) feeds six people black bean sliders with homemade guacamole, sliders with organic turkey pastrami, Dungeness crab and artichoke dip with San Francisco sourdough garlic bread and Petaluma Farms chicken wings with Cuban sauces.
The life of a student entrepreneur is one that Ooshma Garg, CEO of food delivery startup Gobble, knows well. She began her first company while she was still a student at Stanford, and walking away from it gave her more lessons about the virtues and flaws of business than most learn in their first 10 years on the job.
Back in September, Gobble unveiled a new kind of food delivery. It doesn’t offer a fully prepared meal or a box of ingredients and recipes — instead, it delivers “dinner kits” where much of the prep work is already done, and the cooking can be finished in just 10 minutes.
As of two weeks ago, Gobble stopped delivering prepared dinners and instead started sending its customers all of the fresh, restaurant-quality ingredients they need to whip up for dinner themselves in about 10 minutes.